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Innovative Solar cells

Customer side

S’Tile is a spin-off startup of the CNRS which develops an entirely new process for the manufacture of photovoltaic solar cells based on sintered silicon. By reducing the use of precious materials, S’Tile manages to reduce production costs by 30% for a 20% return, higher than the market average.

Followed up and financed by BPI France, KIC Inno Energy and the Fraunhofer Institute, S’Tile wanted to entrust its long-term digital marketing to a webmarketing agency. The specific need was increased coaching for crowdfunding on WiSEED for four months.

The agency side

The actions taken

  • Audit of the site of S’Tile and optimization of its natural referencing (SEO), notes of strategic advice
  • Optimization and animation (community management) French-English pages Facebook, Twitter, Google +, LinkedIn, and Youtube
  • Creation and monthly French-English animation of the blog S’S’ile dans le Solaire
  • Monthly sending of a French-English newsletter (BtoB and BtoC targets)
  • Creating and managing Google Adwords targeted campaigns for the fundraising campaign
  • Relay press
  • Public relations consulting, competitive and sectoral intelligence
  • Quarterly Reporting

With the creation and running of accounts on social networks, a blog and a newsletter in French and English, S’Tile federates a growing community of clients and investors. The multilingual target is committed to the development of S’Tile and supports its successes (new partnerships, patents, press releases etc).

The need was

  • Federate and retain a community of product professionals
  • Increase investment in fundraising
  • Generate new investors, sponsors and clients for the French and African market (BtoB target)
  • Monthly sending of a French-English newsletter (BtoB target)

S’Tile had only one non-optimized Facebook page at the beginning of our collaboration. Today, the Poitevine company is present on all social networks and channels of digital conversion (blog, newsletter) thanks to a multi-channel strategy that increases its notoriety and the commitment of its community. By relaying its participation in numerous thematic shows and its regular publications in the press, we have improved the reputation and e-reputation of S’Tile.

Since the beginning of our collaboration :

  • Facebook : + 46% on the publications concerning S’Tile
  • Twitter : + 300% followers
  • Newsletter : 74% opening rate
  • Fundraising : + de 500 000€ raised in 4 months
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The marketing team of My Green Startup with Alain Straboni, CEO and founder of S’Tile visiting Gemenos on our premises.

S’Tile : “It is an extremely dynamic, reactive and full of initiative team. They also supported us very well during our crowdfunding campaign and part of the success of the campaign is theirs. We do not usually make recommendations unless they are exceptional people. With My Green Startup, this is really the case.”

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