PROGRAM Level I

This indicative program can be customized according to your sector of activity / problem.

Understanding users

• The course of the surfer

Social Networking Strategy

• The benefits of social networks
• Use by companies

Develop your e-presence

• Build your editorial line
• Establishing your content calendar
• Disseminate your message: objective, target, social network

Focus and Case Studies

• LinkedIn, Facebook, Twitter, Google +, Youtube

Go further / Ressources

• Hootsuite, MailChimp, Canva

PROGRAM Level II

This indicative program can be customized according to your sector of activity / problem.

Content & SEO

• Writing for the web and notions of SEO
• Creating and broadcasting videos and images for the web
• Optimization of posts

SEA : set up advertising campaigns

• Animate the page with events and competitions
• Facebook ads and ads in applications
• The battle of “fans”: how to win?

Watch & Performance

• On-line Presence and Image Analysis Tools
• Performance Measurement for Social Media Campaigns
• Set up an e-reputation watch and creative watch

More

• MailChimp Module (2h)
• Adwords Module (2h)

CONCERNED PUBLIC

Public

• Webmanager, webmarketer
• Marketing / communication manager in charge of digital marketing strategy
• SMBs wishing to efficiently manage their digital marketing tools
• Self-entrepreneurs wanting to manage their communication effectively and independently

LEVEL I

Your needs

You are an entrepreneur, a leader of a SMB or responsible for the digital marketing strategy in a company and wish to administer alone or in small team your presence on the social networks and on the Internet. You want to acquire the tools and develop a working organization to make your business known, attract more prospects and spread the identity of your brand on the internet.

Your levek

• Fundamentals of Internet
• Common Practice of the Web and Office Tools
• Basic knowledge of social networks, even at a personal level

LEVEL II

Your needs

You have acquired the fundamentals of communication via digital marketing channels (social networks, newsletter) during Level I training and you want to deepen your inbound marketing strategy with the creation of well-referenced content. You want to launch controlled advertising campaigns for an optimal return on investment and engage your community through competitive games. You care about your e-reputation and want to create an effective monitoring strategy.

Your level

• Writing sensitivity
• Know how to manage a budget

OBJECTIVES

LEVEL I

• Administering a Web Device
• Making its content dynamic and scalable
• Analyze customer behavior
• General culture of website management
• Analyze its performance and find areas for improvement

LEVEL II

• Know how to create and reference web content (texts, visuals)
• Ability to create and manage paid advertising campaigns
• Analyze online presence and impact
• Create a strategic watch and monitor its e-reputation